Own the end-to-end strategy, optimization, and execution of Google Ads campaigns, including Search, Shopping, Performance Max, and YouTube.
Build scalable media strategies that align with budget allocations, client goals, and full-funnel KPIs (LTV, ROAS, MER, CAC).
Lead scaling decisions, budget allocation, and forecasting across accounts.
Audit, maintain, and set up attribution and tracking using Shopify, conversion APIs, Google Tag Manager, and Google Analytics.
Act as a hands-on senior media buyer managing full-funnel campaign structures for Meta Ads.
Collaborate with creative strategists to guide iteration cycles, testing frameworks, and Meta ad concepts.
Analyze Meta performance to drive optimizations across bidding, structures, creatives, and audiences.
Ensure strong alignment between Meta and Google strategies to maximize blended performance.
Lead and coordinate internal Google Ads training sessions for media buyers and account teams.
Document and develop Google Ads testing methodologies, playbooks, and best practices.
Support the upskilling and onboarding of mid-level and junior media buyers.
Serve as the internal Google Ads subject-matter expert for escalations and audits.
Translate performance data into structured testing roadmaps and actionable insights across channels.
Partner with creative and CRO teams to inform landing page optimization, ad strategy, and conversion improvements.
Proactively surface strategic recommendations, opportunities, and insights to clients across all paid media channels.
Attend client calls to support cross-channel planning or paid media strategy (Google, Meta, TikTok, Amazon) and communicate clearly with clients and account managers.
5+ years of hands-on experience scaling and managing Meta Ads and Google Ads.
5+ years of hands-on eCommerce industry.
Professional proficiency in English, verbal and written.
Strong experience across Meta full-funnel strategies as well as Google Search, Shopping, Performance Max, and YouTube.
A deep understanding of performance marketing principles, CRO, and eCommerce funnels.
Advanced knowledge of analytics, tracking, and attribution.
Proficiency with ad platforms, Shopify, Google Tag Manager, and Google Analytics.
Fluency in English.
A highly accountable, strategic, and autonomous working style.
Remote work opportunities
Flexible schedules
Professional growth
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