The number one goal of SEO is to drive traffic to your site. Traffic can be directed to your website through a variety of channels such as paid advertising or social media, but search engines still provide the most amount of traffic to a site.
Organic search engine results provide the majority of traffic because people tend to be wary of paid advertising. In fact, 97% of the searches performed in the USA click through an organic link.
To maximize that traffic, you can leverage SEO optimization services.
Search engines need to offer the best results for users’ queries. In order for the search engine to continually provide the best results, they need to constantly update its web crawler’s algorithm, allowing the platform to retain and grow its users. By having a large user base, they can charge more for advertising space on their SERP.