The true meaning of today’s crisis

The word “crisis” has been around the English language for about 600 years. Nevertheless, it has not always had the same negative meaning we give the word today. The moment we hear “crisis,” we usually process a subconscious negative feeling associated to negative thoughts or events from modern human history. There’s the economic crisis from 2008, the humanitarian, political and economic crisis during the years of the USSR, or even World War 2, which could itself be considered one of the worst crises ever for all it entailed. Crises come and go all the time and this is not the last crisis the world will go through, but was is really a crisis?

According to Oxford Languages, the word “crisis” comes from the Greek “krisis,” which means “decision.” Tragic events in human history are, in reality, a turning point where immediate change and new decisions are needed, and we always have the option to either embrace the change and educate ourselves in order to take the right decisions or stick to our previous way of doing things even though the rules of the game have changed. Although the COVID-19 pandemic really shook our feet and put most of us in a very tough position, there is always room for improvement and it is really up to each one of us to get out of bed with the right attitude and start looking at this crisis as a decisive point in our lives where we look for new alternatives rather than a punishing event that has nothing positive for us. The economic crisis of 2008 made the U.S. government have stricter regulations in terms of lending and transparency, the USSR taught us that communism is counterproductive and its dissolution lead to 15 democracies, and World War 2 taught us that nuclear weapons should not be an option whatsoever and that racism is by no means something minor.

The true meaning of today’s crisis

The question we must answer ourselves is: what will COVID-19 teach humanity as a whole and us as individuals? The rules of the game have changed (perhaps forever) and it is up to us to adapt and create new and better products and services in order to satisfy our customers’ needs. These moments of inconformity have tremendous value, and it is up to us to see it, embrace it and use it to better serve society.

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